The ad to launch Suprema was aired during the 70th edition of the Festival of Sanremo. The ad tells of a family, composed of a mother, father, their daughter and the polar teddy bear. It is no coincidence that the polar bear is also the mascot of Suprema and in the ad, it accompanies the family in everyday life, just like the Suprema products, top of the range brand of the company, which produces high quality paper for household use: from the classic kitchen roll to the disposable tablemats. The spot was created and directed by Whatever Milano, an agency of the Eurovast group. Once again this year, comments Umberto Romano General Manager of Eurovast, we wanted to be present at the most important Italian television and music event, above all to present this new line of products, all dedicated to quality, excellence and respect for the environment. This is just the beginning.
23
Oct
