A great novelty is due to hit major supermarkets over the next few months. The change will also be noticed in the division of the categories of our product range which will become: Basic, Colored and Decorated, Perfumed and Compact. Each will be identified by a different colour and paper flower inspired by origami.
“For a brand which is opening up to the European market we needed a new image designed to be able to compete with international brands” says Umberto Romano, General Manager of EuroVast S.p.A., who goes on to say ” but we didn’t want to lose our identity represented by the black stripe which sets us apart in all the paper sector. Renewal is important”.